TKDA LogoTKDA is an employee-owned engineering firm with 100 years of history and a strong reputation for planning, architecture and engineering excellence in aviation, rail, surface transportation, facilities and municipal projects. Although they have engineered complex and high profile projects such as the reconstruction of the 35W bridge and over 80% of their business is from returning customers, the brand is virtually unknown outside of discrete vertical markets.

Engagement

Corporate alignment and brand position development

Positioning research sessions

St. Paul, Minneapolis

Focus groups

Minneapolis

Deliverables

LEVEL Insights, Qualitative Research Report, LEVEL Language, LEVEL Positioning, Executive Strategic Alignment Review, Creative execution to strategy

Outcomes

Senior Management was able to create a brand presence that transcends the individual divisions and leverages the strength of combined experience.