Otto BockOtto Bock is the leading global orthotics/prosthetics manufacturer and an industry innovator using leading edge technology, deep market understanding, customer knowledge and global business to help people with physical mobility challenges improve the quality of their lives.

Engagement

Otto Bock wanted to leverage their brand strength in new markets, increase brand awareness and build brand familiarity with their stakeholders.

Positioning Research Sessions and Brand Workshop

Participants included Otto Bock sales representatives, Otto Bock clinicians, patient end users and prosthetists.

  • Focus Groups
  • New Jersey, Tampa, Minneapolis, Seattle

Deliverables

LEVEL Positioning and key messages validated with target audience, Competitive Audit, LEVEL Insight Report, LEVEL Language.

Outcomes

Otto Bock gained an understanding of the potential for brand extension that exists in the market. The results of the project provided specific actions the company could take to increase their brand familiarity with key stakeholders and expand their brand permission.

Otto Bock Case Study

Otto Bock balanced their performance and emotional messages to the market as they established a plan to leverage every customer touch point as a brand building opportunity.