brand development

Medica is the second-largest health insurance carrier in Minnesota. It is a not-for-profit organization offering a full array of traditional, HMO Medicare and senior products. Recent changes in the marketplace caused senior management to re-examine its customer service and positioning.

Engagement

Corporate alignment and brand positioning development

Positioning research sessions

Duluth, St. Paul, Minneapolis

Focus groups

Minneapolis

Deliverables

LEVEL Insights, Qualitative Research Report, LEVEL Language, LEVEL Positioning, Executive Strategic Alignment Review, Creative execution to strategy

Outcomes

Medica has launched a companywide alignment program designed to build stronger relationships with employers, brokers and members. The organization has also repositioned its brand in the marketplace.