brand development

Boldt is a major Midwest construction company struggling to parlay a stellar reputation into a brand that exhibits differentiation from firms that have similar histories, but do not perform to the standards of Boldt.

Engagement

Corporate alignment and brand position development

Positioning research sessions

Appleton, Milwaukee, Oklahoma City

Focus groups

Appleton, Milwaukee, Oklahoma City

Deliverables

LEVEL Insights, Qualitative Research Report, LEVEL Language, LEVEL Positioning, Competitive Marketing Audit, Executive Strategic Alignment Review

Outcomes

Boldt's senior management was able to use the information to revamp its new business system.