AAA LogoAAA provides roadside emergency assistance, insurance, travel planning and Five Diamond Award ratings for hotels and restaurants throughout the United States, Canada, UK and Germany. The organization has over 50 million members served by individual clubs.

Engagement

Make recommendations to senior managers on how to build reputation and make the organization more competitive.

Deliverables

LEVEL sought out the advice of brand and reputation industry leaders as well as conducted a secondary search in preparation for presentation to senior management. John Foley was interviewed by AAA for a podcast that was distributed to all AAA clubs.

AAA podcast with John Foley

Outcomes

AAA senior managers were able to use the information that came out of their strategic planning process, and affiliate club managers found the podcast to be valuable in better understanding how to build AAA's brand and reputation.