
Background:
Laura has broad agency experience in research, planning and buying, having worked on strategic campaigns for business-to-business and direct-to-consumer clients. She has also had the unique advantage of working in a key leadership role for a national Fortune 500 retailer and understands the power of engaging the audience when they are most receptive.
Responsibilities:
Laura leads a team that is in constant search for the perfect points of contact to pique stakeholders' interest and engage them in the brand experience.
Milestones:
Prior to joining LEVEL, Laura directed the media function for a consumer electronics retailer that started as a small regional competitor in the Midwest and quickly grew to become the number one retailer in the country in this category. During her career, she has planned and executed media plans on local, regional, national and international levels.