MINNEAPOLIS, MN, August 28, 2006—LEVEL, a Minneapolis marketing, brand and reputation firm, announced today that their "Dollar Origami" campaign developed for Western Bank was named Best Marketing Campaign of 2006 by Twin Cities Business Magazine.
"We were thrilled with the overall response of our customers. We are expanding the campaign to include an interactive segment on our website and have received requests from customers for posters to hang," said Chris Dressel, Senior Vice President Marketing and Human Resources of Western Bank. "This has to be the first time a customer has asked me for our advertising collateral to showcase. The message 'We see more than money' captured the essence of our bank and the vision of our customers." John Foley, LEVEL CEO noted, "Our industry is known for coveting awards based solely on creative concept. The recognition of Twin Cities Business is about the end result for our client, Western Bank. We are very proud that we hit the mark in both our creative concept and the message that resonates with the customers of Western Bank."
LEVEL was founded 20 years ago by John Foley, CEO and author of BalancedBrand, How to Balance the Stakeholder Forces that can Make or Break Your Business. For further information about LEVEL visit www.levelbrand.com or call (612) 338-8000.