In the chaotic world of global competition, find out what it takes as a communicator to elevate your company's brand and reputation to the next level. Using research from his book Balanced Brand, John Foley will share the insights he discovered while interviewing organizations such as Tiffany & Co., Mayo Clinic, 3M, Cargill, Apple and Wal-Mart. Attendees will learn how to apply essential building blocks in order to create world-class brands and reputations. IABC 2008 Heritage Conference takes place on October 13, 2008 in Hartford.