LEVEL Sponsors Corporate Image and Branding Workshop in April

January 21, 2008

On April 25, John Foley leads a workshop on "Discovering the Secrets of Building World-class Brands" in New York, NY. The session begins with an insightful presentation that helps executives understand the difference between brand and reputation and how they can be built or destroyed in a transparent world. During this session, Foley will cover a number of topics including:

  • How transparency in business has changed the world
  • Getting your brand on the fast track
  • Why values matter more than ever
  • Aligning internal values with key stakeholder values
  • Bridging brand and reputation to knock down internal silos
  • Building blocks to create a strong brand and reputation
  • Managing stakeholder engagement