John Foley to Speak at the 2008 IABC Heritage Region Conference

September 24, 2008

John Foley has been invited by The Conference Board to speak at the 2008 IABC Heritage Region conference in Hartford October 12 - 14. Presenters come from across the US and the Region, and include recognized, respected communicators. Focus areas include employee communications, technology, skills development and other topics, such as strategy and management. This third IABC Heritage Region conference provides ample opportunity for updating skills, and tactical and strategic knowledge.

Foley is the author of Balanced Brand, a groundbreaking book on how values drive strong brands and strong reputations. His insightful presentation helps executives understand the difference between brand and reputation and how they are built or destroyed in a transparent world. Through three years of research, Foley identified the secrets of how companies achieved and maintained a strong brand and reputation, in essence, a balanced brand. He also identified why some companies fall out of balance resulting in subpar performance and catastrophic backlash.