John Foley to Speak at Reputation Institute Conference in Olso, Norway

May 5, 2007

MINNEAPOLIS (May 5, ‘07)—John Foley, author of Balanced Brand, will speak at Reputation Institute's 11th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, May 31 - June 3.

John's speech "Building a Balanced Brand," takes you on a journey to find the truth, the real story that drives your brand and reputation. The session begins with an inspiring and visual presentation that helps you understand the power and importance of telling your company's story. Through three years of research John has identified the secrets of companies with balanced brands, those who have achieved and maintained a strong brand and reputation. He also identified why some companies fall out of balance which results in poor performance and backlash.