Dean Adams to speak at The Conference Board Customer Experience Management Conference

February 11, 2009

Conference Board Program Cover

Adams will be speaking at the 2009 Customer Experience Management Conference on February 26-27 in New York, and on March 19-20 in Chicago.

Program insert:

Customer Experience Management in the Diversified Technology Company: A Case Study of 3M

Managing the environment that creates the customer's experience in the Business to Business world in industrial, automotive, health care, electronics, safety, graphics and other industries with customers that range from small businesses to global multi-nationals is a challenge. From his years of experience as Director, Corporate Brand Management for 3M, Adams will address:

  • Key concepts in Brand Management at 3M
  • Metrics that matter
  • Tools for alignment

Download the conference program