Communicating Authentically Article Written by Jill Griffiths Featured in Women's Press

October 18, 2006

By Jill Griffiths

The noblest question in the world is: "What good may I do in it?"— Benjamin Franklin

Although I've worked in the field of "communications" for 20 years, my work has taken many forms. Corporate communications for me meant helping to craft experiences that left a strong impression. Young and untethered, I traveled the globe chasing promotions and adventure. A 60-hour work week was the norm and for many years I didn't look up. Professionally, I was an early bloomer and motherhood came late.

Welcoming a child into my life struck a deep chord, an ancient call of servitude. Gathering my daughter and some courage, we moved to China, where I would communicate to hundreds of children in countryside classrooms. The experience was so profound I spent three years writing a book about it and speaking to American audiences about the lessons we learned.

Awaiting a second child, I answered the call to become minister of education in a spiritual gathering place. The value of community was realized in this setting, where it was required to communicate with an open heart. So it was with trepidation that I considered an offer to return to the confines of a downtown firm. Would my professional clothing still fit? I envisioned myself leading harried meetings with peanut butter on my lapel and pink Legos spilling from my briefcase.

LEVEL, a branding and marketing agency, is full of creative, talented people—mostly women. Job-shares and flex hours are practiced here, and there is The Cabin, a warm and welcoming room for our kids when they visit. But what appeals to me most is that our work is values-driven. The idea is to attract clients who understand the importance of aligning their stated values (on the lobby wall) with operating values (how we truly work). It is possible to right the ship and communicate in a way that is authentic. The best organizations do it and I am pleased to work among them.

It is easy to feel discouraged during a time in history when the actions of our country are in question, corporate corruption is common and leadership is scarce. It is tempting to flee to Canada and home-school our children forever! I actually considered this—for about 10 minutes. Then I remembered friends and mentors whose hard work has made my path easier, and my community better. Instead of being overcome by fear, it is time to become thoughtful about our choices. Do meaningful work. Give back. Communicate. We all have stories. Let's continue to share them.

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LEVEL
Jill Griffiths
724 No. 1st St., Minneapolis
612-338-8000