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3M Brand Architect to Join LEVEL
January 14, 2009
Dean Adams joins Minneapolis Firm as Principal Brand Strategist
MINNEAPOLIS (Jan. 12, 2009)—Dean Adams, joins Minneapolis brand and reputation firm LEVEL as a principal brand strategist. He joins the agency from his position as director of corporate brand management at 3M where he was responsible for global corporate brand strategy, brand framework, processes and execution through 3M's business units.
Adams brings his extensive experience in corporate brand strategy and management to LEVEL. Adams has 20 years of new product marketing, international marketing and marketing management in 3M divisions across industrial, health care, consumer and electronic markets. Over the past 15 years, he has led major changes in brand strategy, direction, implementation and has helped to build some of 3M's best known brands including Post-it®, Scotch® and Scotchgard®. Adams chairs the Conference Board Council on Corporate Brands, and speaks frequently on leading edge brand management examples at Universities, ANA, Conference Board and IIR.
"I look forward to drawing upon the expertise and knowledge I have gained throughout my career at 3M in brand management, new product development and marketing to assist LEVEL clients in making the most of their brands," said Adams. "LEVEL is the perfect fit for me to continue to push the state of the art in brand management to drive sustainable, profitable growth."
At LEVEL, Adams will combine his experience and LEVEL's unique brand strategy and positioning approach, BalancedBrand, to increase the client's brand effectiveness and drive market growth.
"Throughout Dean's successful tenure at 3M, he has seen firsthand how the role of brand and reputation can drive business growth," said John Foley, founder and chief executive of LEVEL. "LEVEL is excited to have Dean join our team and bring the proven, business based, financial perspective of brand management to help the client grow their business and be more profitable."
About LEVEL
LEVEL is a global brand and reputation firm headquartered in Minneapolis. LEVEL was founded 20 years ago by John Foley, CEO and author of Balanced Brand, How to Balance the Stakeholder Forces that can Make or Break Your Business. For further information about LEVEL visit www.levelbrand.com or call (612) 338-8000.