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Main Street Medica Mobile, now available in the App StoreSM, enables consumers to access health care cost information directly from their mobile device.
An integrated marketing effort showcases how Main Street Medica Mobile assists consumers in making informed decisions about their health care by providing cost comparison information when and where they need it most.
The free app allows iPhone and iPod touch users to access and compare the cost of more than 60 common procedures at hundreds of facilities. Read more...
In response to the increasing number of people finding themselves suddenly out of a job and faced with COBRA health insurance as their "only" option, Medica set out to raise awareness around viable alternatives to COBRA. An integrated campaign was launched via print, radio, out-of-home and online to help spread the word. See work...
When customers were asked to describe their experience working with Western Bank, they repeatedly ended their list of positive words with the phrase "It's just what they always do." That insight drove the development of a campaign that signifies the most unique aspects of the relationship between Western Bank and its customers. A relationship we defined as the Western way. See work...